iPhone 17 Pro and Pro Max: Power Without Limits

Apple introduced the new iPhone 17 Pro and iPhone 17 Pro Max, the most advanced models in the lineup. With a refined design, a revolutionary camera system, and the most powerful chip the company has ever created, the new Pros are firmly established as professional tools for both demanding users and content creators.

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Design and Build

The new brushed aluminum unibody design is made from aerospace-grade 7000 series aluminum alloy. This approach not only offers greater structural strength but also the best thermal performance in an iPhone.

The integration of the rear module allowed for increased internal space, enabling a larger battery. Additionally, the antennas are carefully integrated around the device's perimeter, providing the most efficient connectivity system Apple has implemented to date.

For the first time, both the front and back are protected by Ceramic Shield 2, which is more resistant to impacts and scratches.

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Colors and Finishes

The iPhone 17 Pro and Pro Max come in a refined palette of colors: space black, stellar silver, deep blue, and natural titanium. All finishes maintain the elegant matte finish with brushed aluminum edges.

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Super Retina XDR Display

The iPhone 17 Pro comes in two sizes: 6.3 and 6.9 inches. Both versions feature the Super Retina XDR display with ProMotion technology up to 120 Hz, always-on display, and a peak brightness of 3,000 nits, the highest achieved on an iPhone.

For the first time, both the front and back are protected by Ceramic Shield 2, which is more resistant to impacts and scratches and features a new coating that reduces reflections and enhances outdoor visibility.

Ceramic Shield 2 provides a new coating that reduces reflections and enhances outdoor visibility.

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The Heart of the iPhone: The A19 Pro Chip

The new A19 Pro is the most powerful chip ever seen in an iPhone. Its 6-core CPU and 6-core GPU, with neural accelerators in each unit, offer a performance up to 40% higher compared to the previous generation.

This chip works in conjunction with the 16-core Neural Engine, optimized for artificial intelligence and machine learning models, enabling AAA gaming experiences with hardware-accelerated ray tracing and smooth performance in video editing and creative applications.

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Cameras: Professional Photography and Cinematography in Your Pocket

The iPhone 17 Pro and Pro Max offer Apple's most ambitious camera system yet:

• Three 48 MP Fusion cameras, with larger sensors and enhanced processing by the Photonic Engine.
• New 48 MP telephoto lens with tetra prism design and 4x optical zoom at 100 mm, along with 8x optical zoom at 200 mm, the longest on an iPhone, designed for professional photography and greater creative versatility.
• Digital zoom up to 40x, with noise reduction and improved color accuracy thanks to integrated machine learning.
• New Photographic Styles, including the Vibrant mode, which enhances skin tones and vibrant colors.

On the front, the new Center Stage camera takes selfies and video calls to another level:

• First square sensor in an iPhone front camera.
• Photos up to 18 MP and recording in 4K HDR ultra-stabilized.
• Dual Capture feature, allowing simultaneous recording with the front and rear cameras.

Thanks to these improvements, the new Pros are not only the iPhones with the best camera system to date, but they also establish themselves as professional tools for mobile photography and cinematography.

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Video: A Film Studio in Your Hands

The iPhone 17 Pro and Pro Max continue to lead the industry with HDR video recording in Dolby Vision, 4K at 120 fps, ProRes Log, and ACES compatibility.

For the first time, Apple includes support for ProRes RAW, Log 2, and genlock, techniques used in professional film and television productions. These tools allow synchronization of multiple cameras and more advanced workflows, taking iPhone content creation to a new level.

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Battery and Fast Charging

Thanks to the new unibody design and the efficiency of the A19 Pro chip, the Pro models include a larger battery that offers the longest battery life in an iPhone.

The iPhone 17 Pro Max is the absolute leader in autonomy, ideal for users who need consistent performance throughout the day. Additionally, both models support fast charging to 50% in just 20 minutes with the new 40W dynamic USB-C adapter from Apple.

A key point is the Apple-designed vapor chamber, integrated into the chassis and precisely laser-welded. This architecture dissipates heat evenly across the aluminum body, ensuring sustained performance without overheating, ideal for long editing sessions, gaming, or high-resolution video capture.

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Connectivity and the N1 Chip

The new Pros feature the N1 chip designed by Apple to offer Wi-Fi 7, Bluetooth 6, and Thread. This not only enhances the speed and stability of wireless connections but also optimizes functions like AirDrop, Internet Sharing, and smart accessories.

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iOS 26 and Apple Intelligence

Along with the hardware, the new Pros debut iOS 26, with a more expressive design and features powered by Apple Intelligence. From live translation to new Visual Intelligence capabilities, the system is more integrated with AI, always focusing on privacy and local on-device performance.

New Accessories for the Pros

Apple accompanies the new models with a collection of accessories:

• TechWoven Cases, with multicolor technical fabric resistant to scratches and stains.
• Silicone Cases with MagSafe, available in six new colors.
• Clear Case with additional scratch protection.
• Recycled Crossbody Strap, adjustable and available in ten colors, perfect for carrying the iPhone hands-free.

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Pricing and Availability

The iPhone 17 Pro starts at $1,099 USD, while the iPhone 17 Pro Max begins at $1,199 USD, both with 256 GB of base storage.

The devices are already available for pre-order in selected markets and will arrive at physical and online stores in the coming days.

With this launch, Apple reinforces that the Pro line is not just a smartphone, but a true professional tool capable of redefining photography, cinematography, and mobile performance.